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Pentlebay is based in Hertfordshire in the UK. All Pentlebay clothes are designed & stocked in the UK.


Royston Tuesday Talks Part 3 – EllaEver Design

Rose gold earrings

Hello Autumn… one of THE most beautiful times of year! The leaves are changing colours, the air is crisp, the light is golden…everything about this season is simply breath-taking! I know as a family we’ve certainly enjoyed going on lots of crisp Autumnal walks this month, in and around our lovely hometown of Royston…

#ShoppingLocal is something we’re super passionate about, both as a family and at Pentlebay, so with the festive (present buying!) season fast approaching, we thought we’d add a sprinkle of sparkle to this month’s #RoystonTuesdayTalks and chat to the lovely Gaby of EllaEver Design 😊. Enjoy…

1) Tell us a little bit about your business and what you do.

I’m Gaby from EllaEver Design based from my home in Royston. I design and make simple, timeless and unique jewellery which I sell online via Etsy and Instagram. A lot of love and care goes into making each piece which I hope shows in the finished product.

2) When did you start EllaEver Design and what/who inspired you to start the business?

I’ve always been quite creative, my favourite subject at school was art and then I studied Fashion with Textiles at college. I’ve always enjoyed making things, sewing, knitting and painting. I first got into jewellery making about 15 years ago when a friend and I found a cute bead shop whilst out on our lunch break. It was like an Aladdin’s cave of gems and jewels and I was immediately hooked! I enrolled myself on a few evening classes in jewellery making techniques and my love for this hobby grew from there. My hobby has slowly turned into a business for me now that I am at home with my 3 children.

Silver earrings

3) How do you keep up to date with the latest trends and techniques in your industry?

Mainly through social media and magazines. Pinterest is a particular favourite of mine and I can get lost on there for hours! If there is a new technique I want to try I will often learn from a YouTube tutorial!

4) Are you ever inspired by the fashion world when producing artwork?

Yes definitely as well as friendships, family, travel and nature. I like to think I have a certain style, and aim to stay true to that mostly, but will always try to tie it in with the colours of the season or current trends. Most of my jewellery is simple, timeless, delicate and affordable – pieces that can be worn everyday and long into the evening.

Silver encrusted earrings

5) Do you have any top tips for our wonderful Pentlebay customers, on how to pursue a creative career?

Find something that makes you happy then find ways to promote your creations like social media or local markets, start networking and see what possibilities these bring. Currently EllaEver Design is still quite small but who knows what exciting opportunities the future holds and in the meantime I’m staying busy and positive doing something I love!

To check out Gaby’s gorgeous handmade jewellery collection, head over to her Etsy Shop:

Thanks for reading, have a lovely day!

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