We recently had another photoshoot for our latest range so I thought it would be fun to give you a little glimpse behind the scenes!
All in the planning
Planning is key! We have done this a number of times now as we generally photograph clothing twice a year. Obviously, the planning does become easier with experience. The first time we did this we were learning as we went along!
First point of call, a few months out, is booking our photographer, Mark. This is shortly followed by a venue for the shoot. We tend to book a venue for the morning to get all our product detail shots for the website done. This time we transformed the village hall in Trumpington near Cambridge into a photography studio for the day!
The location shoots are done in the afternoon, these are needed for lifestyle pictures for the website and social media. We plan where we are going in advance - this time Cambridge - and we always walk the route ahead of the shoot to familiarise ourselves with spots for a great shot. We also contact the local council, and any other property owners, to get permission to take commercial pictures in the location.